Home » Psychology news » A “Spoonful Of Sugar” – TAU Finds Formula For Selling But-It’s-Good-For-You Products
A “Spoonful Of Sugar” – TAU Finds Formula For Selling But-It’s-Good-For-You Products
December 23, 2009 by NewsBot
Your kids won't wear their seatbelts, take their vitamins or brush their teeth? A new study by Tel Aviv University offers a simple formula that will get better compliance in the kid department - and has implications for health specialists and consumer marketers all over the world. According to the new study "Happy Today: Healthy Tomorrow?" by Dr...
