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Brain mechanisms involved in learning also drive social conformity

December 21, 2021 by

Some of the same brain systems known to play a role in learning from trial and error also are engaged when people conform to social norms, scientists report in a new study. The findings are important, the researchers said, because changing one's behavior to align with one's peers can contribute to community-building or -- depending on the goals and values of the group -- societal breakdown.

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