Humanizing a brand can influence consumer behavior in a healthy or unhealthy direction – depending on how they envision the brand, according to a new study in the Journal of Consumer Research. “This research suggests that people’s behavior will be influenced by the brands they have been asked to think about,” write authors Pankaj Aggarwal (University of Toronto) and Ann L…

For centuries, gossip has been dismissed as salacious, idle chatter that can damage reputations and erode trust. But a new study from the University of California, Berkeley, suggests rumor-mongering can have positive outcomes such as helping us police bad behavior, prevent exploitation and lower stress…

Treating brain tumors with whole brain radiation therapy can damage healthy brain tissue, but a new study in mice reveals that limiting the oxygen supply, or hypoxia, can alleviate some of the cognitive impairment caused by the radiation.

A nurse’s tender loving care really does ease the pain of a medical procedure, and grandma’s cookies really do taste better, if we perceive them to be made with love — suggests newly published research. The findings have many real-world applications, including in medicine, relationships, parenting and business.

Gossip is often considered an undesirable, unattractive feature of society, amounting to idle chatter that undermines trust and damages reputations, but now a new study suggests it has an upside, it helps maintain social order by keeping bad behavior in check, and preventing exploitation. And it also lowers stress…

Researchers have conducted a review that casts doubt on the accuracy of a popular theory that attempted to explain why there are more men than women in top levels of mathematical fields. The researchers found that numerous studies claiming that the stereotype, “men are better at math” – believed to undermine women’s math performance – had major methodological flaws, utilized improper statistical techniques, and many studies had no scientific evidence of this stereotype.

Psychology textbooks have made the same historical mistake over and over. Now the inaccuracy is pointed out in a new article.

New research shows that a specific brain region that contributes to a person’s appetite sensation is more activated in response to food images after one night of sleep loss than after one night of normal sleep. Poor sleep habits can therefore affect people’s risk of becoming overweight in the long run.

A program designed to boost cognition in older adults also increased their openness to new experiences, researchers report, demonstrating for the first time that a non-drug intervention in older adults can change a personality trait once thought to be fixed throughout the lifespan.

The human subconscious has a bigger impact than previously thought on how we respond to danger, according to new research. This new study shows that our primitive response to fear can contradict our conscious assessment of danger.