Research shows a storyline that really makes the viewer pay attention may score the highest. Marketing narratives are more likely to trigger a positive response when following the storyline requires some mental work.
Girls are not as good at playing football as boys, and they do not have a clue about cars. Instead they know better how to dance and do not get into mischief as often as boys. Prejudices like these are cultivated from early childhood onwards by everyone…
Good news for the 13 per cent of the population with depressive personality traits: their negative outlook does not have to be permanent. This has been shown by psychologist Rachel Maddux in new research from Lund University in Sweden. Depression is a serious and sometimes devastating health problem which affects millions of people worldwide…
School-age children whose mothers nurtured them early in life have brains with a larger hippocampus, a key structure important to learning, memory and response to stress. The new research, by child psychiatrists and neuroscientists, is the first to show that changes in this critical region of children’s brain anatomy are linked to a mother’s nurturing.
A new brain imaging study suggests stress robustly activates areas of the brain associated with craving in cocaine-dependent women, while drug cues activate similar brain regions in cocaine-dependent men. The study suggests men and women with cocaine dependence might benefit more from different treatment options.
Divorce at a younger age hurts people’s health more than divorce later in life, according to a new study.
According to a study published in the American Journal of Public Health, between 2005 and 2007, suicide rates among individuals serving in U.S. military services increased, particularly among those in the regular Army and National Guard. The study, which included the entire active duty U.S…
Trying to resist that late-night tweet or checking your work email again? The bad news is that desires for work and entertainment often win out in the daily struggle for self-control, according to a new study that measures various desires and their regulation in daily life.
Scientists have created a new algorithm to detect virtual communities, designed to match the needs of real-life social, biological or information networks detection better than with current attempts.
Attentiveness in kindergarten accurately predicts the development of “work-oriented” skills in school children, according to a new study published by Dr. Linda Pagani, a professor and researcher at the University of Montreal and CHU Sainte-Justine. Elementary school teachers made observations of attention skills in over a thousand kindergarten children…
