Home » Psychology news » Advertising message gone viral? Thank altruistic, yet image-conscious internet ‘e-mavens’
Advertising message gone viral? Thank altruistic, yet image-conscious internet ‘e-mavens’
November 27, 2009 by NewsBot
Why do some online ad campaigns go viral while other online marketing messages gather "cyber-dust" on the information superhighway? The key may lie in the motivation of Internet users to email that content to their social network, say researchers.
