Home » Psychology news » Anti-smoking TV ads that appeal to viewers’ emotions are more persuasive when they use anger rather than sadness
Anti-smoking TV ads that appeal to viewers’ emotions are more persuasive when they use anger rather than sadness
May 1, 2014 by NewsBot
The study appears in the Journal of Health Communication.Previous studies have shown emotional expression is a crucial part of persuasion, and that audience members' perceptions of emotions...
