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Why do hopeful consumers make healthier choices than happy ones?

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study. That’s because when people feel hope, they’re thinking about the future.

Why do hopeful consumers make healthier choices than happy ones?

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study. That’s because when people feel hope, they’re thinking about the future.

Why do hopeful consumers make healthier choices than happy ones?

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study. That’s because when people feel hope, they’re thinking about the future.

Why do hopeful consumers make healthier choices than happy ones?

Happy people are more likely to eat candy bars, whereas hopeful people choose fruit, according to a new study. That’s because when people feel hope, they’re thinking about the future.

Early product launches: How will consumers respond?

A new study explains why consumers often indicate they are willing to pay more for a product that is not yet available — but are reluctant to pay that price when the product is ultimately launched.

Brain Analysis Predicts Learning

An international team of scientists has developed a way to predict how much a person can learn, based on studies at UC Santa Barbara’s Brain Imaging Center. A study published in this week’s Proceedings of the National Academy of Sciences (PNAS) details the findings…

How children learn to say ‘no’: Gender-specific effectiveness of a life skills program against alcohol consumption in early adolescence

Their numbers are rising, but their age is dropping: children and young adults who drink so much that they have to go to the hospital. Binge-drinking is sadly fashionable amongst the under 20-year-olds. But how can adolescents be effectively protected from alcohol and substance abuse?

Scientists discover how to predict learning using brain analysis

An international team of scientists has developed a way to predict how much a person can learn. Researchers collected brain imaging data from people performing a motor task, and then analyzed this data using new computational techniques. They found evidence that the flexibility of a person’s brain can be used to predict how well someone will learn. The researchers view flexibility as how different areas of the brain link up in different combinations.

Young people happy with their sexual experiences but many take risks, Swedish study finds

Youngsters are, on average, 16 years old and sober when they make their sexual debut with somebody they have known for a while. However, condoms feature in just half of sexual encounters with new or casual partners, reveals a major survey on the sexual habits, attitudes and knowledge of young people carried out in Sweden.

New Approach To Bipolar Mood Swings

The future mood swings of people with bipolar disorder can be predicted by their current thoughts and behaviour, a study has found. Psychologists from the Universities of Manchester and Lancaster say their findings are important because they mean talking therapies, like cognitive behavioural therapy (CBT), could prove effective treatments for the condition…