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Expressing variety of emotions earns entrepreneurs funding

April 29, 2021 by

Despite perceptions that entrepreneurs should always be positive about their ventures, a study found that entrepreneurs whose facial expressions moved through a mix of happiness, anger and fear during funding pitches were more successful. Researchers analyzed nearly 500 pitch videos from the online crowdfunding site Kickstarter. Those who varied their emotional expressions had more success on meeting their goal, total amount raised and number of contributors.

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