Home » Psychology news » How The Brain Decides Whether To ‘Sell Out’ – Decision-Making Over ‘Sacred Values’ Prompts A Distinct Cognitive Process
How The Brain Decides Whether To ‘Sell Out’ – Decision-Making Over ‘Sacred Values’ Prompts A Distinct Cognitive Process
January 23, 2012 by NewsBot
An Emory University neuro-imaging study shows that personal values that people refuse to disavow, even when offered cash to do so, are processed differently in the brain than those values that are willingly sold...
