Home » Psychology news » Rice U. Study Looks At Marketing Benefits, Pitfalls Of Customer-Satisfaction Surveys
Rice U. Study Looks At Marketing Benefits, Pitfalls Of Customer-Satisfaction Surveys
November 6, 2010 by NewsBot
Though designed to enhance customer experiences, post-service customer surveys might actually harm a business's relationships with consumers, according to new research by Rice University professors. The research team found that customers who participate in firm-sponsored surveys delay doing repeat business with that company...


