A study by Columbia Business School Professor Jonathan Levav, Class of 1967 Associate Professor of Business, Marketing and Professor Shai Danziger, Chairperson, Department of Management, Guilford Glazer Faculty of Business and Management, Ben-Gurion University of the Negev and Liora Avnaim-Pesso , a graduate student of Ben-Gurion University of the Negev, recently featured onlin...